Logo

Reshape of EcoLyautey logo

WHY

Give more credibility to the group by creating a more professional logo
For the conversion rate, I can go there by changing everything, I have no image to keep

Less is more

The current logo is complex with many elements (text, W, wind turbines, solar panels on earth, ...)

It blurs the message, you have to be catchy, clear to communicate a message

Message

We are a group of supervised and dynamic students who act for the environment within the framework of Lycée Lyautey
We bring our ideas, our hands to projects, we innovate. We are not inactive. We are young.

Colours

Obviously green to represent nature, the authentic (ecology), being a calm color which I will contrast with a vibrant color
Yellow stands out because lively and pleasant
The orange is creative, communicative, positive, you just have to dose it so as not to be overwhelmed
Contrast, volume with different shades, for example different shades of greens, brightnesses

Conclusion

It's like an essay where I define the terms, problems to answer them in several parts.

Logo actuel

Simplify

1.1

Read, Leaf, Work

1.2

Book, Leaf, Branch

1.3

Person, Unit, Vivid (motif on head)

1.4

Lamp (idea), Leaf, ecology

I have to find the right formula

Icon search on the web

By taking up the key concepts that I scribbled on my notebook, I scrutinize representations made by others.

ECOLOGY

Earth, as the universal symbol of our world, of the ecology of the link between us

Globe with leaves dynamic!
Minimalist globe!
I like the cutting between the globe and the leaf

HANDS

Coming to men, interaction and our impact, but only relates more to an icon than to a logo

The group supporting the world unity, action
Together by two hands turned towards each other
Classic hand that represents ecology but blah in logo

LEAF

Nature, an effective symbol that speaks. To style, reuse.

Too simple, not interesting
Graphic style sheet
Reuse of a sheet in an organization Ordered ecology

OTHERS

The resumption of distinctive signs with strong symbolic value to appropriate

recognizable recycling symbol
stylized tree, interesting graphics with a visual identity

2- SCHOOL

Theme of the book, taken from Lyautey's W .

But should be mixed so as not to be in the concept of the course.

Make cutouts, to combine with bulbs, leaves.

Why not a pencil !!!

3- IDEA

The light bulb, like an enlightened idea, innovation clear.

I take back the light bulb which was figured on the book.

It also works with one hand, but why not put more than one.

The idea sharing with the representation of several people a link between them.

4- GROUP

Highlight people. To represent them, a half circle is enough.

We can play on the sizes to suggest different ages (Adults / children) which translates the composition of student teachers.

In the 2^nd series of icons, the representation of the links takes the 1^st plane.

5- STRUCTURE

Discuss the organization, the links between us, the structure and what it is made of.

A puzzle with pieces that fit together the visuals seem too complex to me, I wanted a clean pattern.

Sources sur le Web

For a result that meets my expectations, I develop my approach, my research Go further!

First idea: ecology and innovation, second idea: the group that supports the idea.

At the limit too complex?

2.1

Faceless with leaves = idea of ecological awareness

resumption of the leaves on the head and symbol of the semicircle

2.2

Symbolic of the collective and ecology with the hands, innovation by the light bulb.

I like the mix of the 2 concepts, to do with the variants of hand sizes which must become leaves

2.3

W sheets

less collective, but more refined, it respects simplicity.

2.4

Variants on 2.3: Bulb and leaves

I developed the four '2.x models' by adding colors to it

As the illustration shows, colors modify plastic language and influence the perceived message.

Fond jaune

Esprit général sur cette variante

Contraste avec fond jaune attendu, mais qui fonctionne

Lumière

Vivant avec les pétales jaunes qui attirent l'attention mais se rapport plus à un thème sur l'énergie ... Pas très clair

Mains

Obliger de mettre 6 mains pour varier les verts

Les 4 couleurs vont bien ensemble

double couronne

Je ne sais pas pourquoi, cela me fait penser au Brésil

Aucun rapport avec mon sujet

Variants on 2.2: Face and leaves

On this version, I had more fun playing with colors

THE PROCESS

Finalization of the logo

On December 17, 2019, I presented my research to the science teachers supervising the club: Sasha; Madame Schmitt, Micou, Lala

They loved the description of the process and enjoyed the testing.

They preferred 2.2: Face and leaves because ecology goes beyond the idea as in 2.3: Bulb and leaves but transfigures Man, is part from him.

Face studies

Sasha likes the leaves that spread ecological awareness with reference to the Larousse image " I sow at all wind ". You can see this variant in the figure on the left.

Madame Schmitt didn't really like focusing on people. For her, I pushed the research further to add the Earth but I didn't want to fall into the cliché of just a globe.

In our reflection we wanted to put an end of the globe, and we thought of Africa, where we live.
I liked the eye and ear symbol: "I see and I listen."

For me Man is important because he is the lever, the agent of change.

He is at the center of the project and must act. It is a human group and I find this essential aspect in the representation that I wish to give of the logo.

I integrate the changes I received, following my instinct.

I started making a model of all the possible variants to test the versions:

Humanoid or not
Africa on the hair or not
Leaning or straight
From the front or from ¾
With or without outline
With the leaves scattered or grouped

This method is time consuming (count 64 possibilities), so I selected the most relevant feeling.

I arrived at 3 more or less dynamic poses, in 2 colors which considerably changed the logo.

On the latest versions (7 to 9), I tackle typography because the logo is nothing without its name.
I take the writing in italics with fir green which for me takes again the spirit "green" and stands out well on the white.

Variants on 2.2.c

Final logo

Final version, I will see whether it suits the committee

Thank you for your attention

What to remember?

This site has no commercial purpose. Painting and images are my property. In case you would like to use them, I am grateful to you for kindly quoting your source.

Happy travel on the web, it will be a great pleasure to see you again.

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